Special Zones Fusion of Healthcare and Food Focusing on food ingredients and technologies that prevent diseases with daily food intake High Value-added OEM Zone Introducing original equipment manufacturing Food and Beverage for Beauty Pavilion Introducing food ingredients and technologies to develop "Beauty" product

Now in its 7th year, Healthy Foods Expo is a leading venue for manufacturers and suppliers in the health conscious Japanese market. Never before has the demand for healthy food products and additives and alternative ingredients been so high. This trend is exploding across the globe. The Asian market, home to a vast amount of natural and alternative sources, is a leader in that trend. As a result, interest among buyers is at an all time high.

• More than two thirds of all consumers now purchase natural products.
  
• More than two thirds of all consumers take vitamins or supplements.
  
• Nearly two thirds of all consumers buy organic foods and produce.
  
• More than one half of all consumers purchase functional foods and beverages.

Increased focus on the benefits of healthy diets, balanced meals and other nutritional means will continue to play a major role in the consumer selection process. The Japanese market for such goods is over US$10billion.

To capture the audience, Healthy Foods Expo brings industry buyers from across all industries. Exhibitor participation continues to increase, a strong indication that the health boom is alive and well in Japan.